Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. Tell me a story and it will live in my heart forever. – Ed Sabol, Founder NFL Films I read a story today in the Huffington Post titled Your Story is Your Brand. It’s a great illustration of the technique we […]
This blog entry is a preview of the fourth installment in our webinar series designed to help you build your online career development plan. This blog entry is also a couple days late—the past few days got away from us. But here it is, and here you are. Let’s go. … You might not have figured […]
Do you have a Facebook page of yourself yet? If not, download the free #CareerGravity Blueprint, which gives you the basics on how to get up and running there. If you’re already on Facebook, that’s great. Have you switched to the new-ish Facebook Timeline View yet? If not, that’s not so great. Resistance is futile; in […]
As some of our readers know, I’m an adjunct instructor of business writing at Boston University’s College of Communication. For years, I’ve loved and given my all to the gig, a blessing to have. When I started, back in January of 2003, my teaching method was close enough for jazz, but I’m much better today […]
What do your job search and search engine optimization have in common? One word; keywords. As the world gets more and more automated, the less effective a “one size fits all” approach to anything will be. You don’t want merely to adapt to this automation. You want to learn how to take advantage of it. […]
OK, so you’ve taken all of the steps required to establish your online personal brand. You’ve created your online personal brand and created a WordPress resume. After all of this hard work, it’s time for the great unveiling. If you’ve used WordPress to build your website and followed the best practices for search engine optimization, you’ll […]
These days, there are countless people making the plea, “Help me find a job!” There is no shortage of websites where you can search for jobs. Most LinkedIn groups have a constant stream of job listings. Still, with so many unemployed and underemployed professionals seeking jobs there simply aren’t enough. It’s hard to find the […]
Yesterday, LinkedIn announced it acquired Slideshare for $118.75 million. If you’re unfamiliar with Slideshare, it’s an online service that allows you to upload presentations (and other documents) and then easily share and embed them online. What do online presentations have to do with LinkedIn? For that matter, what do they have to do with personal branding? Here’s […]
Here’s a quick blog post I’m writing from the HRO Today Forum, a twice-yearly high-level event in the United States for human resource professionals. Attendees are in Washington, D.C., this week at the Gaylord National Hotel, where this morning I was one of the judges on a panel for HRO Today magazine’s iTalent Competition. As we waited […]
Lindsey Kirchoff is a job hunting Tufts University student. She thought that the traditional job hunting process was completely backwards from what she’d learned in her marketing classes. So Lindsey created a blog called “How to Market to Me; Your Guide to Getting to the Millennial Market.” Her story is a great example of how […]
