Yesterday, LinkedIn announced it acquired Slideshare for $118.75 million. If you’re unfamiliar with Slideshare, it’s an online service that allows you to upload presentations (and other documents) and then easily share and embed them online.
What do online presentations have to do with LinkedIn? For that matter, what do they have to do with personal branding? Here’s how Deep Nishar, Senior Vice President, Products & User Experience at LinkedIn, explained it:
Presentations are a core component of how professionals define and brand their identity. This deal enables professionals to discover people through content, and content through people.
There are few professionals left who don’t understand the power of LinkedIn for online professional networking. Take a look at the picture above. What happens when you take a professional networking tool and add content sharing?
Awesomesauce. That’s what happens. LinkedIn offers three reasons why this is the case:
- Identity: You can use presentations to establish and strengthen your personal branding identity. We are visual creatures and presentations can be a great way to provide visual information. So if you’re going to use presentations in this way, for the love of God please use pictures and not bullets!
- Insights: Creating remarkable content is a critical step in establishing #CareerGravity. Telling your professional story in pictures is an effective to do just that. Demonstrate your experience. Show off your accomplishments. But more than anything else, provide insights that will provide value to fellow professionals.
- Everywhere: With 161 million LinkedIn members and 29 million unique Slideshare visitors per month, embedding presentations in your profile is a great opportunity to establish those social media outposts we discuss in the #CareerGravity Blueprint.