If you’re a start-up and you don’t have a sophisticated and teeming presence online, you don’t exist. Yes, yes, you exist, but you’re invisible. You’re kind of like a tree falling in the forest, with nobody there: You might as well not exist. Perhaps you don’t want to seem to exist. That’s a legitimate strategy, and […]
A couple of day ago, I posted 6 Examples of Creative Resumes and one of those was a candidate who “…crafted his resume to look like Google search results for the ‘perfect candidate.’” I thought today I’d share that resume with you and deconstruct some of the reasons why I think Simone Fortunini‘s is the best online […]
Having an effective website – whether you’re a business, organization or individual – depends on your definition of “effective.” Unfortunately, most website owners skip this fundamental step of defining success. If you don’t know what success looks like, how can you build something to help you get there? If you’re currently in the process of […]
That’s the question asked in a recent Forbes article titled “The Paradox of Personal Branding.” On the question of whether or not personal branding can make you a better professional, Harvard Business School professor Amy Edmondson believes that “if it leads people to be thoughtful about how visible and transparent everything really is.” So what’s the […]
