So, what do you do? Just go out there and start playing online? That seems chaotic, a big bite to chew, perhaps even ill-advised. And it is….all those things. Before you start engaging in online maneuvers to branch out and interact in this dynamic, newfangled online environment, you need to build and terra-form your very own Web-based planet, a multidimensional career footprint online to represent and reflect your online professional brand.
What Are the Essential Elements of #CareerGravity?
That’s a big question, and this blog post answers only the social media networking part of the answer. For a full-fledged plan to follow, register with us and enjoy free access to the #CareerGravity Blueprint. In the meantime, read on to learn the essential three pillars of social media networking for #CareerGravity. These are the three destinations that together can support a healthy professional presence for you in social media.
Twitter is where you tweet. You probably knew that. But it’s also where you can syndicate stuff about your professional ideas and pursuits, attract search engines’ attention, and even chat. You may not have known some of that. Go here for a step-by-step explanation of how to create a Twitter profile that’s just right for your purposes.
LinkedIn is where you transform your resume or curriculum vitae into a transportable, portable social media–based entity. For instance, some organizations will allow you to use this version as the one you send them to vie for open job positions. Every time you interact within LinkedIn, those you cross paths with you will find it very easy to learn all about your professional background. And they’ll find you, too, through use of LinkedIn’s powerful internal search tool or outside search engines, which continually crawl LinkedIn in search of search engine results relevant to search engine queries conducted by people who want to find someone like you. Click here for a straightforward walk-through of the process to create the beginnings of a viable LinkedIn profile.
Are you there already, where the word “friend” has become a verb? Great, but if not, go there now. Creating a Facebook profile is an exceedingly easy task. Anyone can do it, and nearly one-seventh (almost 1 billion) of everybody on the planet has indeed. One notable benefit of Facebook professional networking is the ease with which you can connect with those who can assist you in advancing your career and professional influence. On LinkedIn, in order to add a targeted contact to your network, you must know the person’s e-mail address, or you must both belong to a shared group. That translates potentially to a slew of contacts, but the system itself has built-in mechanisms to narrow the field. Not so with Facebook — the only built-in dissuasion is the human element. Send a “friend request” to someone you don’t know, and the success of that request depends solely on the recipient’s openness to accepting friend requests from people he or she doesn’t know. So, grow your list of friends on Facebook.
How Do These Work Together?
The possibilities are many, and for many examples, you may want to consider attending a #CareerGravity workshop. In the meantime, consider the following, likely scenario:
To give your burgeoning thought leadership its latest boost, you’ve just posted an insightful entry to your blog. You’ve named your entry appropriately for SEO, and the search engines will find it easily. And you’ve only just begun. You need to syndicate. But where do you do that? Twitter, LinkedIn and Facebook, that’s where. Post to your Facebook status a link to your content. Tweet a shortened link alongside teaser text comprising the remaining 140 characters. And don’t forget carpet bombing. Post a link to and blurb about your content to all the LinkedIn groups you belong to.