Best read on a lazy weekend morning, this blog entry is a pep talk for your career development. We’ve even provided a YouTube clip of appropriate background music. But don’t click on play just yet. Go grab a cup of coffee or tea first. If you want, snag a blueberry muffin, too. When you get […]
Archive | Personal Branding
Selling Your Online Personal Brand
OK, so you’ve created your online personal brand. Now what? The next logical step after creating your marketing plan is to go forth and sell it. Advertising and sales pioneer E. St. Elmo Lewis is credited with the marketing acronym AIDA, which stands for attention, interest, desire and action. They are principals to which, according to […]
How to Create Your Online Personal Branding
This aspect makes a lot of people uncomfortable. Too many people feel awkward about self-promotion. But as John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” Your online personal branding is how you can let the world know about […]
Personal Inbound Marketing Interview with Brian Halligan
Hubspot co-founder and CEO Brian Halligan literally wrote the book on inbound marketing. In this interview, he gives his unique perspective on how those same marketing techniques can be used by job seekers. [iframe_loader src=”http://player.vimeo.com/video/38526373″]
The Google Resume
Marketing guru David Meerman Scott recently offered some Tough love for marketing and PR job seekers. He asked, “What happens if I Google the name on your resume and the most recent company you worked for?” He answers his own question by offering, “Sadly, for many job seekers, what pops up on Google are a few […]
Build the Mountain: Your Online Professional Brand
So they’ll come; that’s why. “If the mountain won’t come to you, go to the mountain,” Mohammed said, paraphrased. It’s a useful, humble approach to much in life, including your career. But balance is another useful concept in life, of which career is a part, and you want your targets coming to your mountain just […]