Archive | Personal Branding

Selling Your Online Personal Brand

OK, so you’ve created your online personal brand. Now what? The next logical step after creating your marketing plan is to go forth and sell it. Advertising and sales pioneer E. St. Elmo Lewis is credited with the marketing acronym AIDA, which stands for attention, interest, desire and action. They are principals to which, according to […]

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The Google Resume

Marketing guru David Meerman Scott recently offered some Tough love for marketing and PR job seekers. He asked, “What happens if I Google the name on your resume and the most recent company you worked for?” He answers his own question by offering, “Sadly, for many job seekers, what pops up on Google are a few […]

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