Archive | Personal Branding

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Facebook + Job Board? Cognitive Dissonance

Think about the amount of time you spend (and waste) on Facebook. Yes, you’re addicted to Facebook, and sooner than later, the number of Facebook addicts will exceed 1 billion. Those are formidable numbers, right there. Think about the marketing-related and other delusions wrought by the thought of a billion Facebook addicts. Yes, it’d be enough […]

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LinkedIn + Slideshare = Personal Branding Awesomesauce

Yesterday, LinkedIn announced it acquired Slideshare for $118.75 million. If you’re unfamiliar with Slideshare, it’s an online service that allows you to upload presentations (and other documents) and then easily share and embed them online. What do online presentations have to do with LinkedIn? For that matter, what do they have to do with personal branding? Here’s […]

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Is Your Online Name Tag Facing Outward?

Here’s a quick blog post I’m writing from the HRO Today Forum, a twice-yearly high-level event in the United States for human resource professionals. Attendees are in Washington, D.C., this week at the Gaylord National Hotel, where this morning I was one of the judges on a panel for HRO Today magazine’s iTalent Competition. As we waited […]

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Can too much personal branding be bad for you?

That’s the question asked in a recent Forbes article titled “The Paradox of Personal Branding.” On the question of whether or not personal branding can make you a better professional, Harvard Business School professor Amy Edmondson believes that “if it leads people to be thoughtful about how visible and transparent everything really is.” So what’s the […]

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