Archive | How To

Your Online Career Development Shopping List

Once you’ve completed your #CareerGravity design (by creating and selling your online personal brand), it’s time to gather together all of the materials you’ll need to build your #CareerGravity generator. In this post, you’ll have to decide whether you want to go with the free or paid route. If you’re apprehensive about your technical prowess […]

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What’s Your Google Score?

What’s a Google Score? Your Google Score is a number we’ve come up with that is one metric you can use to measure your #CareerGravity over time. It’s a scoring system based on the first ten Google results when you search your name. By itself, it isn’t terribly useful. However, watching your score over a […]

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Twitter Is a Conversation Search Engine that Needs a Dashboard

Yes, you’ll follow others on Twitter, they’ll follow you, and your and their tweets will display in all-inclusive streams appearing on your and their computer screens. But searching Twitter through the lens of Twitter itself and its catchall, one-stream-per-page streams, is inefficient. In fact, searching and participating at all in Twitter directly via the Twitter […]

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Twitter Tactic: Chat It Like a Boss

Chat it like a boss. And be boss about it. Prompt the ’70s jive talker to say, “Man, your career gravity is boss!” OK, that was silly. But participating in Twitter chats isn’t; in fact, doing so is one of the quickest ways to generate some #CareerGravity. Strive to get really good at chatting in […]

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3 Steps to Creating #CareerGravity

Creating #CareerGravity involves the following three steps: Build a website as your home base Establish social media outposts Measure and improve Blogger and best-selling author Chris Brogan has been talking about home bases and outposts for years. In an article titled “Outposts and Home Bases,” Brogan says: If you think of your main website as […]

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What is “#CareerGravity?”

Career gravity is a strategy that uses free and low-cost tools to create a strong online presence, which creates a “gravitational pull” that expands your professional network and attracts new opportunities. Cogs and Linchpins In his book “Linchpin,” Seth Godin describes what he views as a completely new workplace paradigm. When we transitioned from an agrarian […]

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