OK, so you’ve created your online personal brand. Now what? The next logical step after creating your marketing plan is to go forth and sell it. Advertising and sales pioneer E. St. Elmo Lewis is credited with the marketing acronym AIDA, which stands for attention, interest, desire and action. They are principals to which, according to […]
This aspect makes a lot of people uncomfortable. Too many people feel awkward about self-promotion. But as John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” Your online personal branding is how you can let the world know about […]
What’s a Google Score? Your Google Score is a number we’ve come up with that is one metric you can use to measure your #CareerGravity over time. It’s a scoring system based on the first ten Google results when you search your name. By itself, it isn’t terribly useful. However, watching your score over a […]
Hubspot co-founder and CEO Brian Halligan literally wrote the book on inbound marketing. In this interview, he gives his unique perspective on how those same marketing techniques can be used by job seekers. [iframe_loader src=”http://player.vimeo.com/video/38526373″]
Marketing guru David Meerman Scott recently offered some Tough love for marketing and PR job seekers. He asked, “What happens if I Google the name on your resume and the most recent company you worked for?” He answers his own question by offering, “Sadly, for many job seekers, what pops up on Google are a few […]
Yes, you’ll follow others on Twitter, they’ll follow you, and your and their tweets will display in all-inclusive streams appearing on your and their computer screens. But searching Twitter through the lens of Twitter itself and its catchall, one-stream-per-page streams, is inefficient. In fact, searching and participating at all in Twitter directly via the Twitter […]
So, what do you do? Just go out there and start playing online? That seems chaotic, a big bite to chew, perhaps even ill-advised. And it is….all those things. Before you start engaging in online maneuvers to branch out and interact in this dynamic, newfangled online environment, you need to build and terra-form your very […]
Chat it like a boss. And be boss about it. Prompt the ’70s jive talker to say, “Man, your career gravity is boss!” OK, that was silly. But participating in Twitter chats isn’t; in fact, doing so is one of the quickest ways to generate some #CareerGravity. Strive to get really good at chatting in […]
So they’ll come; that’s why. “If the mountain won’t come to you, go to the mountain,” Mohammed said, paraphrased. It’s a useful, humble approach to much in life, including your career. But balance is another useful concept in life, of which career is a part, and you want your targets coming to your mountain just […]
Creating #CareerGravity involves the following three steps: Build a website as your home base Establish social media outposts Measure and improve Blogger and best-selling author Chris Brogan has been talking about home bases and outposts for years. In an article titled “Outposts and Home Bases,” Brogan says: If you think of your main website as […]
