Author Archive | Jon DiPietro

What’s Your Google Score?

What’s a Google Score? Your Google Score is a number we’ve come up with that is one metric you can use to measure your #CareerGravity over time. It’s a scoring system based on the first ten Google results when you search your name. By itself, it isn’t terribly useful. However, watching your score over a […]

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The Google Resume

Marketing guru David Meerman Scott recently offered some¬†Tough love for marketing and PR job seekers. He asked, “What happens if I Google the name on your resume and the most recent company you worked for?” He answers his own question by offering, “Sadly, for many job seekers, what pops up on Google are a few […]

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3 Steps to Creating #CareerGravity

Creating #CareerGravity involves the following three steps: Build a website as your home base Establish social media outposts Measure and improve Blogger and best-selling author Chris Brogan has been talking about home bases and outposts for years. In an article titled “Outposts and Home Bases,” Brogan says: If you think of your main website as […]

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What is “#CareerGravity?”

Career gravity is a strategy that uses free and low-cost tools to create a strong online presence, which creates a “gravitational pull” that expands your professional network and attracts new opportunities. Cogs and Linchpins In his book “Linchpin,” Seth Godin describes what he views as a completely new workplace¬†paradigm. When we transitioned from an agrarian […]

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