Author Archive | Jon DiPietro

man searching

Help Me Find a Job

These days, there are countless people making the plea, “Help me find a job!” There is no shortage of websites where you can search for jobs. Most LinkedIn groups have a constant stream of job listings. Still, with so many unemployed and underemployed professionals seeking jobs there simply aren’t enough. It’s hard to find the […]

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LinkedIn + Slideshare = Personal Branding Awesomesauce

Yesterday, LinkedIn announced it acquired Slideshare for $118.75 million. If you’re unfamiliar with Slideshare, it’s an online service that allows you to upload presentations (and other documents) and then easily share and embed them online. What do online presentations have to do with LinkedIn? For that matter, what do they have to do with personal branding? Here’s […]

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Sample - hello world

How to Create a WordPress Resume

The home base for your Internet presence is your personal website. At #CareerGravity, we highly recommend using WordPress to build your site. While WordPress is the world’s most popular blogging software, you don’t necessarily need to use it that way. You can use it to create an online WordPress resume. Once you install WordPress, you’ll […]

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Can too much personal branding be bad for you?

That’s the question asked in a recent Forbes article titled “The Paradox of Personal Branding.” On the question of whether or not personal branding can make you a better professional, Harvard Business School professor Amy Edmondson believes that “if it leads people to be thoughtful about how visible and transparent everything really is.” So what’s the […]

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Spying employers

Is Social Media Helping or Hurting Your Job Search?

We posted this parody video from The Onion on our Facebook fan page over the weekend. It jokingly reports that “Facebook Pics Make Every Potential 2040 Presidential Candidate Unelectable.” Like all good comedy, it’s funny because there is a kernel of truth underneath the surface. What if this story was about your job search rather than Presidential […]

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Learn, lead, earn

Next Webinar: Do you have a flag?

Join us Thursday, April 26th at 8pm EDT / 5pm PDT British comedian Eddie Izzard describes how imperial Britain built an empire by stealing countries through “the cunning use of flags.” Before I ruin the joke, watch this 50 second snippet: [iframe_loader width=”640″ height=”480″ src=””] What does this have to do with #CareerGravity? As we […]

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Your Online Career Development Shopping List

Once you’ve completed your #CareerGravity design (by creating and selling your online personal brand), it’s time to gather together all of the materials you’ll need to build your #CareerGravity generator. In this post, you’ll have to decide whether you want to go with the free or paid route. If you’re apprehensive about your technical prowess […]

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Selling Your Online Personal Brand

OK, so you’ve created your online personal brand. Now what? The next logical step after creating your marketing plan is to go forth and sell it. Advertising and sales pioneer E. St. Elmo Lewis is credited with the marketing acronym AIDA, which stands for attention, interest, desire and action. They are principals to which, according to […]

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