These days, there are countless people making the plea, “Help me find a job!” There is no shortage of websites where you can search for jobs. Most LinkedIn groups have a constant stream of job listings. Still, with so many unemployed and underemployed professionals seeking jobs there simply aren’t enough. It’s hard to find the […]
Yesterday, LinkedIn announced it acquired Slideshare for $118.75 million. If you’re unfamiliar with Slideshare, it’s an online service that allows you to upload presentations (and other documents) and then easily share and embed them online. What do online presentations have to do with LinkedIn? For that matter, what do they have to do with personal branding? Here’s […]
Lindsey Kirchoff is a job hunting Tufts University student. She thought that the traditional job hunting process was completely backwards from what she’d learned in her marketing classes. So Lindsey created a blog called “How to Market to Me; Your Guide to Getting to the Millennial Market.” Her story is a great example of how […]
The home base for your Internet presence is your personal website. At #CareerGravity, we highly recommend using WordPress to build your site. While WordPress is the world’s most popular blogging software, you don’t necessarily need to use it that way. You can use it to create an online WordPress resume. Once you install WordPress, you’ll […]
That’s the question asked in a recent Forbes article titled “The Paradox of Personal Branding.” On the question of whether or not personal branding can make you a better professional, Harvard Business School professor Amy Edmondson believes that “if it leads people to be thoughtful about how visible and transparent everything really is.” So what’s the […]
We posted this parody video from The Onion on our Facebook fan page over the weekend. It jokingly reports that “Facebook Pics Make Every Potential 2040 Presidential Candidate Unelectable.” Like all good comedy, it’s funny because there is a kernel of truth underneath the surface. What if this story was about your job search rather than Presidential […]
Join us Thursday, April 26th at 8pm EDT / 5pm PDT British comedian Eddie Izzard describes how imperial Britain built an empire by stealing countries through “the cunning use of flags.” Before I ruin the joke, watch this 50 second snippet: [iframe_loader width=”640″ height=”480″ src=”http://www.youtube.com/embed/uEx5G-GOS1k”] What does this have to do with #CareerGravity? As we […]
Once you’ve completed your #CareerGravity design (by creating and selling your online personal brand), it’s time to gather together all of the materials you’ll need to build your #CareerGravity generator. In this post, you’ll have to decide whether you want to go with the free or paid route. If you’re apprehensive about your technical prowess […]
OK, so you’ve created your online personal brand. Now what? The next logical step after creating your marketing plan is to go forth and sell it. Advertising and sales pioneer E. St. Elmo Lewis is credited with the marketing acronym AIDA, which stands for attention, interest, desire and action. They are principals to which, according to […]
This aspect makes a lot of people uncomfortable. Too many people feel awkward about self-promotion. But as John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” Your online personal branding is how you can let the world know about […]
