Archive | Personal Branding RSS feed for this section

Use it or lose it. That’s the saying, but recently, I learned that it’s possible not to use something and still not lose it. Are you confused? Just keep reading. … One morning several weeks ago—after brewing my coffee, of course—I skipped over to my computer, fired it up and gleefully opened my email. OK, that’s [...]

Have you ever wondered why there’s a capital “H” in the “Happy” in “Happy Thanksgiving”? Should there be? “Who cares?” you ask. Fair enough, it’s just a small part of me, the writing nerd, fighting the good fight. A capital “H,” no matter where it is, is no reason for a rant. But the capital [...]

Recruiting has changed. That’s an understatement of the highest order. The fancy schmancy term for recruitment is talent acquisition, by the way. As it turns out, I’m working on a related article due to HRO Today, well, today. Recently, in preparations for writing that article, I had the pleasure of speaking with Peter Kazanjy, co-founder and CEO of [...]

An organization has two brands: an employer brand and a consumer brand. And the two converge today effortlessly, as a matter of course. That’s because of social media generally and the web, period. For established organizations, especially large enterprises, the new dynamics are a potential liability; gently persuading all those employees’ voices to communicate a [...]